Ikechukwu Nwaguru, Head of Marketing and Corporate Communication, Bvndle, has emphasised the need for businesses to move beyond generic loyalty programmes to solutions that foster enduring customer relationships.
He said this on Thursday in Lagos during a news conference on the launch of Bvndle, a cutting-edge customer engagement and loyalty platforms.
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“As the economic landscape becomes more competitive, businesses must look beyond generic loyalty programmes and seek solutions that provide the tools to cultivate lasting customer relationships.
This is where Bvndle comes in,” Nwaguru stated.
He highlighted partnerships with organizations such as UBA, Piggyvest, VFD Microfinance Bank, AXA Mansard, and Aura by Transcorp as part of Bvndle’s commitment to innovative solutions that drive business growth and foster customer loyalty.
Kemi Balogun, Managing Director of Bvndle, described the platform’s mission to redefine how Nigerians experience rewards and loyalty programmes.
“Bvndle addresses the frustrations often associated with traditional loyalty programmes by delivering rewards and personalised experiences that make every Naira count,” she said.
Balogun explained that through Bvndle, customers earn rewards by engaging in everyday activities such as shopping, dining, or using services from Bvndle’s extensive network of partners.
“These earned rewards unlock curated benefits, ranging from exclusive discounts and special offers to unforgettable experiences and products.
“In simpler terms, Bvndle is like getting free money to spend on things you already buy. The more you use Bvndle, the more rewards you get. It’s that easy,” she noted.
She acknowledged the common frustrations with traditional loyalty programmes and underscored Bvndle’s customer-centric approach.
Balogun further said, “We understand the frustration customers feel when loyalty programmes fail to deliver on their promises.
“That’s why we created Bvndle, a platform that puts the customer first, offering genuine rewards and a seamless experience that makes loyalty rewarding.”
The Bvndle app, available on Google Play and Apple Stores, aims to transform the customer experience while empowering businesses with robust, intuitive solutions to understand, engage, and incentivise their customers.
She explained that businesses could use Bvndle’s gamification rules engine to reward specific actions and behaviours, fostering a deeper connection with their customers and driving brand loyalty.
“Bvndle leverages sophisticated data analysis and a vast partner network to offer a unique approach to customer loyalty.
“By rewarding customers for their everyday spending, Bvndle provides businesses with the tools they need to build lasting relationships and thrive in a competitive market.
“Bvndle is a data-driven loyalty platform that empowers businesses to thrive and customers to maximise value,” Balogun said
She stressed that the platform had the potential in reshaping the future of customer engagement and loyalty in Nigeria.
