Kanye West becomes 1st non-athlete to strike record breaking deal with Adidas

Kanye West and Adidas are set to make history. The hip-hop mogul and sportswear brand are extending their relationship with the launch of Adidas + Kanye West, a YEEZY-branded unit comprised of footwear, apparel, and accessories for all genders.

Kanye previously teamed with Adidas for his YEEZY BOOST sneakers, which sold out quickly and often go for thousands of dollars in some markets. The partnership means Adidas will work with Kanye on all future YEEZY products, with special retail stores serving as ‘distinct hubs for adidas and West developed YEEZY product.’

Kanye said in a press release: ‘These past two years adidas and YEEZY have given a glimpse into our future. This partnership illustrates that anyone with a dream can dream without limitations.’

Kanye debuted his first clothing collection for Adidas, Yeezy Season 1, in February 2015 and dropped the first shoe, Yeezy Boost 750, the same year. But their most successful launch yet has been the Yeezy Boost 350, which has become one of the fastest-selling shoes in history.