Nigeria’s Out of Home, OOH, media AD spent N30.66 billion in 2014 according to TMKG audit.
This represents seven per cent leap from 2013 figures.
Telecoms category is the most active sector using billboards, while Beer is the second most active category.
Unsold inventory soared by 57 per cent while Digital OOH display grew by 22 per cent. These are some of the findings in TMKG Consulting’s latest out of home media audit.
Telecoms category topped ad spend on the medium followed by the beer, government/political, bank and carbonated soft drinks categories. Total category expenditure for the telecom brands was in excess of N6 billion.
Among the brands, telecom advertisers also dominated investment on OOH with Glo emerging the biggest spender. The top five brands also included, Airtel, MTN, Etisalat and Star brand.
