Startimes Nigeria, has just recently become the exclusive broadcast sponsor of the German Bundesliga in Nigeria and the rest of the sub-Sahara Africa.
This development is coming on the heels of the signing of a 5-year deal Tuesday, June 9, in Tiajin, China at the ongoing 5th African Digital Television Development Seminar.
The deal gives Startimes, the pay tv company with the widest country coverage, fastest growing subscribers and largest transmission capacity in African broadcasting industry the sole right to broadcast all German Bundesliga 1 games for the next five years.
Pang Xinxing, president of the StarTimes group says the the Bundesliga is one of the best football leagues in the world and it signals the beginning of a robust drive to make StarTimes the preferred choice in digital television in Nigeria and the rest of sub-Saharan Africa.
Jorg Daubitzer from the DFL Sports Enterprise GmbH, the marketing arm of the Bundesliga, stated the partnership between the Bundesliga and StarTimes was inevitable because of the company’s position as the fastest growing cable and digital television network in Africa.
