Mercedes-Benz posts 2019 sales record on demand for SUVs, limousines

BrandPower Magazine 09/01/2020Last Updated: 09/01/2020

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Daimler-Benz said it sold 2.34 million Mercedes-Benz passenger cars in 2019, the ninth consecutive year of record sales, putting the German carmaker in pole position for retaining the title of biggest-selling premium car brand.

Stuttgart-based Daimler said it had retained the title of being the best-selling luxury brand last year, but rival BMW has yet to give a breakdown of its global sales by brand. Audi will also release global sales figures this week.

Mercedes on Thursday said it posted sales records in Germany, China and the United States thanks to strong demand for its sports utility vehicles and high-end limousines.

Mercedes-Benz said sales rose 6.2% in China where local customers ordered the top-end Maybach Mercedes-Benz S-Class limousine at a rate of more than 700 vehicles per month.

As a carmaking group BMW, which owns the Mini and Rolls-Royce brands, sold 2.52 million vehicles last year, beating Daimler, which sold 2.46 million Mercedes-Benz and Smart vehicles.

(REUTERS)

Yetunde Adegoke