Dr Ifeanyi Nwafor, Managing Director, Metrodigital Ltd., owners of Silver Lake Television (SLTV), an indigenous Nigerian satellite pay television, says it will be introducing new channels and some digital innovation to the SLTV.
Nwafor said on Tuesday that the innovation was to bring in new and exciting experiences to consumers, especially in this trying period.
BRANDPOWER reports that SLTV, a new indigenous pay TV with over 50 channels was launched in a bid to break the monopoly of the dominant operator in Nigeria’s pay television market, Multichoice Nigeria Ltd.
The SLTV founder said that one of the innovation it planned on introducing was the Electronic Video Recording (EVR) that would be available to all in spite the subscription paid.
Nwafor said that the electronic video recording was not new, adding that it was also available on DSTV but for only those on higher paying subscriptions.
He said that the EVR would be available to all SLTV subscribers, regardless of amount paid to subscribe.
“Our message to Nigerians is that there is an alternative, one can now get all those services at very good quality at very reasonable prices.
“We understand the challenges faced by Nigerians and the need to have access to quality views and SLTV is here to serve Nigerians.
“The roll-out of the innovation will be September to allow for adequate planning and delivery of customer satisfaction.
“There is no immediate plan to increase the subscription or the price of decoder because we are aware of the economic hardships experienced by Nigerians,’’ the SLTV boss assured.
He said that the initial scarcity of the SLTV decoder had been resolved as measures had been put in place to ensure adequate supply at all times.
Nwafor also assured of the payTV’s sustainability leveraging on its experiences of so many years.
A sales agent, Mr Damilola Ismail, said that the patronage for SLTV had been very encouraging.
Ismail said that each day, more people came in to purchase the SLTV decoder and subscribed.
According to him, there has been a drop in the sale of the DSTV and subscription for it has reduced drastically.
“There is no difference in channels between DSTV and SLTV, just the pricing and that has caused surge in the demand for SLTV,” he said.
A SLTV subscriber, Mrs Rita Olaniyan, said that the DSTV subscription had become burdensome, but SLTV had brought about sanity into the industry.
Olaniyan said that there are about 55 channels on the SLTV similar to the DSTV, ranging from sports to movies and news.
According to her, it is good Nigerians patronise their indigenous platform to encourage sustainability.
