Mr. Bayo Adekanmbi has been appointed the Chief Marketing Officer (CMO) of MTN Nigeria with effect from October 2, 2014. This comes with little surprise as industry watchers affirm that Adekanmbi is an absolute good fit for the position based on his enviable pedigree and achievements.
Information on his personal website shows that Olubayo Adekanmbi is a Chartered Marketer of South Africa (CMSA through SETA/University of Wits, South Africa), a certified SAS Data Programmer/Statistical Analyst and an alumnus of the University of Reading Postgraduate School, UK, where he graduated with Distinction.
Bayo has also attended executive education at INSEAD Business School, France, Columbia Business School, New York and Telecoms Training Institute, London.
Bayo is an end-to-end Strategy, Analytics and Marketing professional, who combines strategic and operational skills in Business Intelligence, Data mining/predictive modeling, Consumer Insight/Marketing Research, Database marketing/ CRM, Marketing ROI/Analytics, Geomarketing, Integrated Brand Strategy and Marketing Strategy development.
He works with a leading telecommunication company in Nigeria, where he leads strategic knowledge management, enterprise-wide customer/business analytics , commercial strategy development and manage all Business Intelligence initiatives.
Bayo is a passionate technology optimist who seeks to understand how technology intercepts and defines how we live, work and play. He is an avowed believer in the supreme role of God as the Master-Architect of all things and His complete expression in His son and our Lord, Jesus Christ.
Bayo will surely bring this to bear as he tackles his tasks which will include coming up and executing strategies that will ensure that MTN retains its extreme leadership position in Nigeria and ensuring that the company crests to victory over the unfolding challenges in the Nigerian telecom environment.
