After Real Madrid fprward, Cristiano Ronaldo claimed his third Ballon D’Or win, Nike Unveiled a diamond encrusted Mercurial CR7 boot in honor of the Portuguese.
The Mercurial CR& has micro-diamonds encrusted on the CR7 logos and the studs are made of rare gold. According to Nike, craftsmen fitted the studs and diamonds on the boots by hand and the Sportswear giants were pleased to honor their ambassador by unveiling of the boots.
In this statement praising the forward on their official website, Nike stated: “Gold was selected as the main color on the boot because gold is earned. Ronaldo earned his golden award with tremendous play for club and country”.
“The micro-diamonds are remnants from larger stones that are painstakingly perfected by craftsmen. As the diamonds are refined and the details sharpened, tiny pieces are cut away, leaving micro-diamonds behind as evidence of work in progress. The commitment to keep chipping away at something already impressive reminded Nike’s design team of Ronaldo’s work ethic. While many see Ronaldo as the best in the world, he sees room for improvement.”