By Ayomide Oriade
In the ever intensive and competitive marketing world, advertisers crave to get their brands in the face of the target audience in the most unique and cost effective medium. The new Mobile LED nicknamed RED TRUCK creates a perfect platform for such unique exposure.
Mobile LED which was rolled out on Tuesday July 22, 2014 in Lagos, is an outdoor innovation from the stables of Luzomedia, tailored to help advertisers meet their target audience on the move and to also help tackle monitoring challenge in the industry.
The mobile LED regarded as the biggest and most sophisticated in the country, has a size of 4m x 8m, a lift size of about 5m from ground clearance, P10 Nichia Chip configuration, and also rotates 360 degrees to share with another LED around.
Briefing journalist during the presentation, MD Luzomedia, Mr. Okere Bidwell explained that the new Mobile LED was incubated after a thorough market-needs study and thus designed to provide brands, either big or small, the needed visibility for effective market competition. “We generated the idea from within this company and gave it to a manufacturer in the USA. We came up with this innovation because of some challenges and gaps we have noticed in the industry. The challenge is that it is difficult to monitor because of the multiplicity of movement which makes it impossible for the monitoring team to be everywhere at the same time,” he explained.
Speaking further, the MD revealed other unique qualities that make Mobile LED an effective exposure and monitoring tool for the industry. According to him, the Mobile LED “has the capacity to combine two campaigns at the same time in a shared screen; either vertical or horizontal. No other LED in Nigeria can do that.
“No LED in Nigeria today prints a certificate of transmission instantly after relaying. Mobile LED automatically prints the certificate of transmission for the clients. It signifies truncation in case of any, tells when it is repeated, time of repetition and where it happened. This is to ensure that clients get value for their money. Due to its height, it also has an adaptive technology. So when the wind or sun is coming too much, it would just drop down by itself,” he said.
Bidwell also stated that the company has secured LASAA’s approval for its deployment in Lagos, adding that additional trucks will soon be deployed in Abuja and Port Hacourt, but all will be fed from the hub centre which is the company’s head office in Lagos. He however noted that though the company owns the patent right of the LED, its deployment is not exclusive to the company.
Luzomedia Ltd, is one of the frontline and innovation driven out-of-home (OOH) advertising company in Nigeria, having introduced world –Class OOH platforms such as Inflatable Billboard System (both on -water and on-land) franchised from BBI International of USA, Street Column, from the family of street furniture segment of the OOH, and installed the biggest rooftop billboard in Nigeria today, standing (40m x 8m) sited in Victoria Island-Lagos.
