FirstBank Unveils Verve Flash Promo to Reward Customers with Free Cards and Cashback Bonuses
First Bank of Nigeria Limited (FirstBank) has launched a new campaign—the Verve Flash Promo—to reward customers nationwide with free Verve debit cards and exciting cashback offers. The initiative underscores the bank’s 131-year heritage of innovation, trust, and customer-centricity, while driving financial inclusion across Nigeria’s expanding digital economy.
According to Olayinka Ijabiyi, Acting Group Head, Marketing and Corporate Communications at FirstBank, the campaign, which runs from October 6, 2025, to January 30, 2026, primarily targets customers whose ATM cards have expired.
“Over 131 customers will receive free Verve cards daily, on a first-come, first-served basis across all branches nationwide,” she said.
The Verve Flash Promo reflects FirstBank’s commitment to simplifying access to secure, convenient payment solutions, while also celebrating customer loyalty in Nigeria’s competitive retail banking landscape.
131 Years of Banking Excellence Meets Digital Convenience
Chuma Ezirim, Group Executive, e-Business and Retail Products at FirstBank, explained that the promo symbolizes more than a marketing initiative—it’s a celebration of heritage and transformation.
“For over 131 years, FirstBank has remained a symbol of trust, resilience, and innovation. Our partnership with Verve is another testament to our dedication to creating seamless payment experiences for our customers,” he noted.
Ezirim emphasized that beyond card replacement, the Verve Flash Promo empowers customers to embrace digital banking convenience, offering them faster transactions, secure payments, and 24/7 access to financial services in today’s fast-paced economy.
Verve’s Push for Inclusion and Everyday Rewards
In alignment with FirstBank’s customer-first strategy, Verve International’s Managing Director, Vincent Ogbunude, described the partnership as a shared vision to enhance everyday financial experiences for Nigerians.
“The Verve Flash Promo reinforces our mission to enable secure, inclusive, and rewarding payment experiences for cardholders nationwide,” Ogbunude said.
He noted that Verve’s expanding footprint in Africa’s payment ecosystem is designed to make transactions more accessible, rewarding, and inclusive, especially for the unbanked and underbanked populations.
Verve Good Life Promo: Extra Cashback for Cardholders
Running concurrently with the Flash campaign, the Verve Good Life Promo—extended to November 30, 2025—gives Verve cardholders additional opportunities to earn cashback rewards.
During the promo period:
- Cardholders receive 10% cashback on purchases made Thursday to Sunday at select partners, including The Place Restaurant, Quickteller, Buypower, Filmhouse Cinemas, Addide Supermarkets, Chowdeck, and AliExpress.
- Users also enjoy 10% cashback on Google Play Store purchases any day of the week.
- Every Verve card transaction—on ATMs, POS terminals, or online platforms—offers customers a chance to win up to ₦1 million.
These incentives complement FirstBank’s digital transformation strategy, designed to promote cashless transactions and increase customer engagement across digital touchpoints.
BRANDECONOMY Insight: Banking Beyond Rewards
The Verve Flash Promo is more than a seasonal reward program—it’s a strategic customer retention tool in Nigeria’s increasingly digital financial ecosystem.
By rewarding loyal customers, replacing expired cards for free, and extending cashback incentives, FirstBank is deepening wallet share while reducing friction in card renewals and digital adoption.
The initiative also speaks to the larger banking innovation trend, where institutions leverage strategic partnerships and lifestyle integration to build emotional equity with customers.
As Nigeria’s fintech adoption accelerates, such campaigns bridge the gap between traditional banking and digital financial inclusion, proving that legacy institutions like FirstBank remain agile, relevant, and customer-obsessed.
