FEATURES
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NIGERIA: REBRANDING POVERTY ERADICATION PROGRAMMES
“Overcoming poverty is not a task of charity, it is an act of justice. Like Slavery and Apartheid, poverty is…
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Is the South South BRACED For Good?
I was privileged to be a resource person at a strategic retreat on Regional Economic Cooperation and Planning organized by…
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SCRAMBLE FOR NIGERIAN BUSINESS:A GUERILLA FIGHTER’S DESPERATE APPROACH
It was with shock and embarrassment that I saw a recent hatchet job done by a forgotten Nigerian journalist for…
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BRANDING: THE FUTURE OF NIGERIAN POLITICAL BRANDS
It is interesting to see how Nigerian politicians generally pay scant attention to how they are perceived by the electorate…
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CENTENARY: PRESERVING THE NIGERIAN BRAND
So, should Nigeria celebrate at 100 years or not? A good number of Nigerians will be quick to say that…
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2013 is Do or Die for Nigerian Airline Brands
Doing business in Nigeria is not a tea party, at least so says the World Bank and its private sector…
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THE BRAND MANAGEMENT CHALLENGE FOR NIGERIAN INSTITUTIONS
it is interesting to observe that many Federal institutions now have television programmes to showcase their activities. Some states are…
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IS BRAND NIGERIA BEING TRANSFORMED BY GOODLUCK JONATHAN?
What will your answer be if you are presented with the above poser? That will depend to a great extent…
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The 10 Deadly Sins Against Brand Nigeria’s Greatness (2)
At independence, in 1960, Nigeria was at the brink of greatness. Three strong regions: North, West and East existed. Individually,…
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The 10 Deadly Sins Against Brand Nigeria’s Greatness
At independence, in 1960, Nigeria was at the brink of greatness. Three strong regions: North, West and East existed. Individually,…
Read More »
