IPROVIZ Nigeria, a media agency and division of Media-Fuse Dentsu, has launched 3D Out-Of-Home (OOH) billboards in Lagos.
Mr Sadiq Oyeleke, Corporate Communications Manager, MediaFuse-Dentsu, in an interview with the News Agency of Nigeria (NAN) on Friday, said the billboards were placed around Falomo bridge, Victoria Island, Maryland, Ikeja and Oworo, near Third Mainland Bridge, in Lagos.
Oyeleke said the agency chose the selected locations due to recurring traffic jam in those areas.
He stated that the agency expected that the recurring traffic jam would expose potential consumers to the innovative brand idea on the mobile billboards.
NAN reports that with 3D OOH billboards, three-dimensional effects are utilised to produce hyper-realistic visuals and capture the attention of passing audiences.
Oyeleke said the adverts had attracted millions of viewers who saw the 3D billboards for the first time.
“In the 3D advertisement deployed by IPROVIZ, a deer is seen coming out of a valley with focus and determination.
“The advert using an insight that resonates with a new generation of whisky drinkers indicates that growth only comes from taking risks.
“The billboard is tailored to fit the regional audience using high traffic routes where major target consumers of the brand ply,” Oyeleke said.
IPROVIZ specialises in media strategy/planning, storytelling, brand building, digital media, audience knowledge, and performance focus.
