Brand Strategy
- BRAND REPORT
FirstBank Backs Women Entrepreneurs with ₦10m Spark A Gem Grants
First Bank of Nigeria Limited has strengthened its women’s economic-empowerment proposition with the launch of the Spark A Gem Challenge,…
Read More » - BRAND REPORT
Nigerian Breweries’ ₦93bn Comeback: Can an Iconic Consumer Brand Outgrow the Cost-of-Living Crisis?
Nigerian Breweries has returned to profit, erased its accumulated deficit and transformed debt into net cash. But beneath the celebratory…
Read More » - BRAND REPORT
BBNaija Returns: Is Nigeria’s Biggest Reality-TV Franchise Still Advertising Gold?
BBNaija Season 11 begins with a record ₦160 million prize package and ten weeks of continuous broadcasting. The franchise remains…
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Cross River’s Tinapa Reset: Can Otu Turn a Stranded Resort Into an Economic Hub?
Governor Bassey Otu says Tinapa Business and Leisure Resort will begin coming back to life before the end of the…
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UBA After Elumelu: Nnorom Takes the Chair as Africa’s Global Bank Enters a New Governance Era
United Bank for Africa has announced Tony Elumelu’s retirement as Group Chairman and the appointment of Emmanuel Nnorom as successor,…
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Demola Aladekomo to Chair QEDNG Creative Powerhouse Summit 2.0 as Nigeria’s Creative Economy Seeks Its Next Growth Engine
Chams founder Sir Demola Aladekomo will chair QEDNG Creative Powerhouse Summit 2.0 in Lagos, bringing a technology and enterprise-building lens…
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EXP Agency Launches Influencer Marketing Platform to Help Brands Drive Measurable Performance
EXP Agency has launched Expressions Influencer Agency, a new specialist platform designed to help brands turn influencer marketing, content creation…
Read More » - SPORTS
Rough Tackle as FIFA World Cup 2026 Faces Visa, Profiling Rights Concerns
The 2026 FIFA World Cup opens amid concerns over visa denials, racial profiling and security treatment affecting teams, officials and…
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