Brand Strategy
- ENTERTAINMENT
Felabration 2026: Femi Kuti, Kcee and Sean Tizzle Celebrate Fela
Femi Kuti, Kcee and Sean Tizzle brought Felabration 2026 to an energetic close at the New Afrika Shrine. Beyond the…
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Nigeria’s Coffee Culture Brews Up as Cold Brew, Flavoured Lattes and Home Brewing Gain Ground
Google Trends data shows Nigerian consumers increasingly searching for cold brew, flavoured lattes and ways to prepare café-style coffee at…
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Carnival Calabar Moves Beyond Entertainment With 2026 Essay and Creative Writing Contest
The Cross River State Carnival Commission has launched the 2026 Carnival Calabar Essay and Creative Writing Competition, using the state’s…
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Leadway Targets Diaspora, Visitors With Short-Term Insurance Arrival Pack
Leadway Assurance’s Arrival Pack targets Nigeria’s rising visitor traffic with short-term insurance cover for diaspora Nigerians, tourists, students, business travellers…
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WhatsApp New Charges Force Nigerian Businesses to Rethink Digital Operations
Meta’s October pricing change will make previously free service replies and qualifying utility messages billable for organisations using the WhatsApp…
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FirstBank Backs Women Entrepreneurs with ₦10m Spark A Gem Grants
First Bank of Nigeria Limited has strengthened its women’s economic-empowerment proposition with the launch of the Spark A Gem Challenge,…
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Nigerian Breweries’ ₦93bn Comeback: Can an Iconic Consumer Brand Outgrow the Cost-of-Living Crisis?
Nigerian Breweries has returned to profit, erased its accumulated deficit and transformed debt into net cash. But beneath the celebratory…
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BBNaija Returns: Is Nigeria’s Biggest Reality-TV Franchise Still Advertising Gold?
BBNaija Season 11 begins with a record ₦160 million prize package and ten weeks of continuous broadcasting. The franchise remains…
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Cross River’s Tinapa Reset: Can Otu Turn a Stranded Resort Into an Economic Hub?
Governor Bassey Otu says Tinapa Business and Leisure Resort will begin coming back to life before the end of the…
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UBA After Elumelu: Nnorom Takes the Chair as Africa’s Global Bank Enters a New Governance Era
United Bank for Africa has announced Tony Elumelu’s retirement as Group Chairman and the appointment of Emmanuel Nnorom as successor,…
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