Outdoor Advertising Association of Nigeria, OAAN, has revealed that the total amount of outdoor advertising spend in Nigerian dipped to N20.5 billion in 2014 from the N23.3 billion it achieved in 2013 representing a N3.2 billon decline.
The immediate past president, Outdoor Advertising Association of Nigeria, Kole Ademulegun, disclosed this in Lagos at the 9th Exhibition & Poster Awards held in Lagos.
Ademulegun also said in 2012, the advertising spend was N17.7 billion which shows that the spend was rising annually until 2014.
Also commenting at the 2015 Poster Award which had the theme: “Be Bold”, the President OAAN, Charles Chijide said: “in coming with the theme, we felt that creativity is largely a product of ingenuity; that it takes thinking out of the box to come up with a message that will connect the mind and the pocket of the reader/viewer with the product offering in just seven or fewer words.
“We believe that creative excellence requires certain bold initiatives, hence the expression of ‘be bold’ to describe the 2015 OAAN Exhibition and Poster Awards.”
He said the entries for this year stood at 110 from less than 70 last year.
