NNANKE’s TAKE
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THE AUDACITY OF CORRUPTION
(First published in BRANDPOWER in May 2012) The accomplice to the crime of corruption is frequently our indifference – Claire…
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Making Advertising Campaigns Guarantee Brand Success…
It is becoming ever so difficult for advertisers to determine the value of their advertising spend in Nigeria. As advertising…
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SECURING THE GOODLUCK JONATHAN BRAND
(First Published in BRANDPOWER in October 2011) He is Goodluck by name and acclaim. He is Nigeria’s President Goodluck Jonathan.…
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2015: WHAT BRAND OF CANDIDATES WILL NIGERIANS GET?
The history of all previous societies has been the history of class struggles. – Karl Marx For those who thought…
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CRAZY ENOUGH TO CHANGE BRAND NIGERIA?
“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in square holes, the ones who…
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NIGERIA: REBRANDING POVERTY ERADICATION PROGRAMMES
“Overcoming poverty is not a task of charity, it is an act of justice. Like Slavery and Apartheid, poverty is…
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Is the South South BRACED For Good?
I was privileged to be a resource person at a strategic retreat on Regional Economic Cooperation and Planning organized by…
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SCRAMBLE FOR NIGERIAN BUSINESS:A GUERILLA FIGHTER’S DESPERATE APPROACH
It was with shock and embarrassment that I saw a recent hatchet job done by a forgotten Nigerian journalist for…
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BRANDING: THE FUTURE OF NIGERIAN POLITICAL BRANDS
It is interesting to see how Nigerian politicians generally pay scant attention to how they are perceived by the electorate…
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CENTENARY: PRESERVING THE NIGERIAN BRAND
So, should Nigeria celebrate at 100 years or not? A good number of Nigerians will be quick to say that…
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