By Ayomide Oriade
In line with its vision to be the most respected Bank in Africa, Access Bank Plc has launched a new advertising campaign which will promote the banks vision and philosophy among its customers and prospects.
The “Take Tomorrow Campaign” tells the transformation story of the bank’s humble beginning and how it has grown to become one of the top five banks in Africa within the last 10 years.
Speaking on the idea behind the new campaign, the campaign Creative Director, Anthony Ekun noted that it was borne out of the result of a survey conducted among bank customers in Africa which revealed that every bank customer wants speedy qualitative delivery and security.
According to him, the new advertising campaign mirrored the new focus of Access Bank which is to get the customers onboard as they set to keep the transformation train going with a greater speed and professional customer service delivery which they (the customers) crave; while also helping to actualize their future goals.
“Everything the bank does is geared towards helping customers create their dream future today. They believe the customer shouldn’t just fantasize about tomorrow. The bank enables the customer experience the future today. That dream house, that car, that business idea becomes a reality sooner than later,” he said.
He further stated that the campaign will come in different forms with each version telling the success story which the bank has been part of and how the bank “empowers and inspire the people”.
On the choice of location for shooting the advertisement, Ekun explained that it was shot in Lagos and Johannesburg in reflection of the theme of the story which is not entirely a Nigerian story, but that of an international bank.
“Today, Access Bank is among the first five banks in Nigeria with branches across Africa, Europe, Asia; changing lives and gathering even more momentum.
“Many factors came to play in determining the choice of location for the shooting the advertisement. But one major consideration was the fact that the story mirrored in the advert is not entirely a Nigerian bank story; it is of an international bank,” he stressed.
