As a way of making life easier and better for its feminine customers, Kotex, a globally renowned brand from the stables of Kimberly Clark–global manufacturers of hygiene products, has launched a new range of sanitary pads and tampons brands.
The event, held recently at Oriental Hotel, Victoria Island Lagos, witnessed various dignitaries and celebrities across the country.
In her address at the event, Head of Marketing, WECA, Mrs. Kemi Saliu noted that in less than 5 years of Kotex presence in Nigeria, the company had established a leading position in providing women with quality and smooth products, attributing the success of the brand to the high and consistent quality of the product, the support of Kotex® trade partners and the loyalty of its consumers.
“Introducing the new range to our existing products in Nigeria is part of Kimberly-Clark’s mission to provide essentials for a better life for our consumers. Kotex® pads and tampons have a superior, cotton-like feel that give women a comfortable experience”, she added.
While outlining the stages that culminated in the product launch, Kimberly-Clark, Geographical Business Area Director for West Africa, Mr. Koushik Balaji thanked the various state and federal agencies that helped the company achieve the feat.
The highlight of the event was the unveiling of the ‘New Kotex® Ultra Sanitary Pads and Tampons’. “This exemplifies Kotex® innovation in developing high-quality cotton-soft, fast-absorbent pads to that allow period experience to be discreet and comfortable.
Now, with the launch of these new sanitary pads and tampons, the company has a comprehensive range fully available in stores and outlets for women in Nigeria and we encourage everyone to tell a friend, an aunty, a mother or sister to try Kotex®, and convert them to becoming a Kotex® Woman”, Saliu further added.
Samson Oyedeyi
