First Batch of Winners Emerge in Fidelity Bank’s ‘Save-for-Shelter’ Promo
The first batch of winners in the ongoing Fidelity Bank Plc’s ‘Save-for-Shelter’ promo have emerged. The draw took place at the bank’s Lagos head office.
A Fidelity Bank customer based in Lagos, Omowunmi Iyiola, won a cash prize of N2 million, while two and six other customers won N1 million and N500,000 cash prizes, respectively. Also, a total of 12 customers won consolation prizes consisting of six refrigerators, and six generators, Thisday reports.
The promo, which will last for six months, is scheduled to dole out three new houses (in Lagos, Abuja, and Port Harcourt), 60 refrigerators, 60 generators, and N35 million in total. The promo draw was the first of the monthly draws.
The monthly draw is open only to Fidelity Bank savings account holders. Existing accounts have to make a minimum deposit of N10,000 to participate, while, for new accounts, it is a minimum of N20,000.
According to the bank’s Managing Director and Chief Executive Officer, Nnamdi Okonkwo, the promotional campaign was designed to boost the nation’s economy, by increasing financial inclusion and improving savings culture.
He added: “The purpose of the draw is not for people to win a house – yes, that’s an endpoint, but that’s not why we are doing it. We are very focused on including financial inclusion; which means that we want a lot more people to come into formalised banking arrangements, rather than keep money in funny places. We want people to save part of what they earn – encouraging savings culture – and if in the process of doing that, you end up becoming a landlord or landlady, I think it’s added incentive for people to save.
“So, the overriding consideration is to improve the savings culture of our people and to increase financial inclusion, because a lot of people don’t even have bank accounts. If this is one way to encourage them to start banking, even if they are starting with savings account, then we would have achieved something that’s very important for economic development.”
Posted by Janice Johnson
