Marketing
- BRAND REPORT
Mastercard makes next move into voice with ‘Priceless Experiences’ skill
Mastercard said it is launching its first skill for smart speakers as part of its journey towards multisensory auditory and…
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David Beckham exits XIX, establishes new brand and team
David Beckham has entered a new phase today as he is parting ways with former business partners XIX Entertainment to…
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Alibaba crowned China’s most valuable brand
Alibaba has been named China’s most valuable brand, knocking rival tech giant Tencent from the top spot on the annual…
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Amazon to shut down e-commerce business in China
Amazon is set to withdraw its e-commerce business from the China market, says Chinese media reports.
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Alibaba’s Alipay and McDonald’s collaborates for mobile ordering and payment tech
Alibaba’s cashless payment services, Alipay, is collaborating with McDonald’s to introduce its tech into the fast food chain’s app which…
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P&G launches “Super Brand Day” campaign in Southeast Asia
Procter & Gamble (P&G), in partnership with e-commerce site Shopee, have launched its first regional “Super Brand Day” across six…
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Audi puts UK ad account under review
Audi is reviewing its UK advertising accounts, including the creative business.
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Vodafone starts global media review
Vodafone is calling a pitch for global media account (which is estimated to be worth $600m), having already in-housed chunks…
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Facebook launches brand safety updates
Facebook says it is introducing an inventory filter that will offer marketers a more detailed breakdown of what they're buying…
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Coca-Cola launches Aquarius mineral water brand in the UK
Coca-Cola, in a bid to expand its presence in the functional drinks market, is adding to its UK drinks line…
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