Marketing
- BRAND REPORT
Forever 21 announces e-commerce strategy after retail failures
American fast fashion brand, Forever 21 has announced that its e-commerce strategy will be targeting consumers in Canada, Asia Pacific…
Read More » - BRAND REPORT
Coca-Cola’s advertisements are associated with nostalgic memories- UK Marketing Director
It is Christmas, which means the advertising from Coca-Cola once again goes into overdrive with large red lorries barreling down a…
Read More » - BRAND REPORT
Prada, L’Oréal sign long-term licensing agreement
Italian luxury fashion house, Prada and French personal care company, L’Oreal have announced the signing of a long-term license agreement…
Read More » - NEWS
UK journalism outreaches Facebook & Google in monthly audiences-Report
Traditional journalism continues to hold its own online against the reach of omnipresent tech platforms. New research shows that the UK news…
Read More » - BRAND REPORT
AirAsia and Universal Music partner to launch new record label
Malaysian low-cost airline, AirAsia and American global music corporation, Universal Music Group (UMG) have partnered to form a new label signing, developing…
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What Cadbury’s latest campaign represents
Cadbury, has launched a latest ad campaign for its Heroes range in a 22 minute-long film shot by First Dates…
Read More » - BRAND REPORT
Vodafone appoints Anomaly as global strategic partner
Vodafone has appointed Anomaly as its global strategic and creative agency partner.
Read More » - BRAND REPORT
Volvo globally recalls more than 500,000 cars over fire risk
Volvo is recalling more than 500,000 of its cars globally, including 70,000 in the UK, because of a fire risk…
Read More » - ENTERTAINMENT
Miracle Ikechukwu is now a certified pilot
Winner of the third season of Big Brother Naija, Miracle Ikechukwu is now 'instrument rated' pilot.
Read More » - BRAND REPORT
US ban will lead to $30bn loss in revenues- Huawei
Huawei predicts it will lose $30bn in revenue over the next two years as a result of its US ban.
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