Advertising
- BRAND REPORT
NBCU passes $1bn in ad commitments for 2020 Olympics
NBCUniversal Media,(NBCU) has obtained more than $1bn national advertising commitments for the 2020 Olympics and expects to surpass the $1.2bn in…
Read More » - BRAND REPORT
Viacom and CBS complete merger valued at $28bn
American entertainment and television broadcasting companies, Viacom and CBS are officially back together, more than 13 years after splitting to…
Read More » - Sports Reel
Serena Williams launches jewelry line campaign
American tennis star and entrepreneur Serena Williams recently launched her own jewelry line, and on Tuesday, November 19, 2019 launched…
Read More » - BRAND REPORT
Twitter admits to using personal email addresses for advertising purposes
Twitter in a statement admitted it "inadvertently" used data meant for security purposes to target people with ads.
Read More » - BRAND REPORT
Disney to ban Netflix from running ads on TV network
The Walt Disney Company, popularly known as Disney is currently at odds with Netflix and Amazon over advertising deals in…
Read More » - BUSINESS
Social media ads spend continue to overtake print ads budget globally
Social media advertising will see 20% in ad spend boost in 2019 and will account for 13% of all global…
Read More » - BRAND REPORT
Coca-Cola extends 32-year UEFA Euro 2020 sponsorship
Coca-Cola has reaffirmed its faith in Uefa by extending its long-term partnership with the Euros.
Read More » - BRAND REPORT
AT&T Communications CEO, John Donovan to retire
The Chief Executive Officer of AT&T Communications, John Donovan has announced plans to retire from the company on October 1,…
Read More » - NEWS
‘High quality’ journalism delivers greater ad viewability- World Media Group argues
An advertising study has shown a strong correlation between viewability and editorial standards. It found that ads displayed within examples…
Read More » - NEWS
Internet ad spend to exceed 50% of all global expenditure by 2021
Internet advertising is set to cross the 50% milestone as a proportion of global ad spend for the first time…
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