Streaming video-on-demand service platform, Showmax, has partnered with ‘Firewood Jollof Nigeria’ to host its first food festival.
Tope Oshunkeye, Executive Head of Marketing West Africa, MultiChoice Nigeria, disclosed this in a statement on Friday in Lagos.
Oshunkeye said that the inaugural event was set to redefine food festival experiences in Nigeria.
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The event holds on Saturday at the Muri Okunola Park in Victoria Island, Lagos.
He said the festival represented another bold step in Showmax’s vision to blend world-class entertainment with authentic Nigerian cultural experiences.
According to him, the festival is expected to draw over 5,000 attendees, as it will be an unprecedented convergence of gastronomy, digital video entertainment and cultural celebration.
“We are excited to be a part of the Firewood Jollof Festival, as it gives us the opportunity to provide meaningful and memorable engagements with customers, and showcase a range of content on our platform this festive season.
“This partnership aligns perfectly with our commitment to showcasing the richness of our culture through food, fashion and music.
“Together, we aim to create an unforgettable experience that will bring people together and inspire new stories to be shared,” he said.
According to Oshunkeye, for every firewood jollof meal bought at the festival, attendees will get one to three months of Showmax entertainment mobile plans
He said this would enable them to stream, watch and binge a vast library of local and international movies, series, kids’ shows and documentaries from the comfort of a mobile device.
He noted that as part of this unique partnership, Showmax would host an exclusive spot on the festival grounds where fans could explore its premium content offerings, subscribe to Showmax, and learn more about its value-packed entertainment bundles.
He said that the ‘Firewood Jollof Nigeria’ festival would have some of Nigeria’s media and entertainment personalities including Hilda Baci, Sisi Yemmie, Tomike, Enioluwa, BBNaija’s Dorathy, and Bisola Aiyeola.
He explained that other attractions included live musical performances and interactive culinary demonstrations as Nigerians would experience some of their favourite food content creators in action.
“Entry is free for pre-registered attendees, who will have access to the festival’s full range of experiences, including the opportunity to savour the legendary Firewood Jollof in an unprecedented festival setting.
“Beyond the festival, Showmax is keeping the holiday spirit alive with its “Holiday Tree-Ts for You” campaign, featuring a lineup of festive content.
“Highlights include Showmax Originals like Princess on a Hill, Wura Season 3, and Style Magnate, along with Africa Magic favorites such as Fairytale Wedding, Italo, and Omera.
“The international slate is just as thrilling, with the 2024 box office hit IF, alongside series like Dune: Prophecy Season 1, Yellowstone, and Fight Night: The Million Dollar Heist,” he said.
Commenting on the partnership, Chizoma Chukwueke, Managing Director of Firewood Jollof Nigeria, said: “After eight years of perfecting our craft, we’re thrilled to partner with Showmax to elevate the Firewood Jollof experience to new heights.
“This festival represents the pinnacle of our journey and the beginning of an exciting new chapter in Nigerian culinary entertainment.”
