Ok Foods, manufacturers of Pure Bliss, on Wednesday, launched the “60 Millionaires in 60 Days Promo”. The promo is aimed at rewarding new and existing customers with financial palliatives.
The second edition of the Pure Bliss Millionaire Promo is expected to run till July 31.
BRANDPOWER reports that the promo is available in Pure Bliss Milk Cookies, Choco Cookies, Milk Wafers, and Choco Wafers, 100 Naira, and 50 Naira promo packs.
Speaking at the media launch of the promo, Bukola Yusuph, Senior Brand Manager, Ok Foods, said that the promo was in line with the brand’s promise to “Light up your Day”, to create excitement and delight for consumers, considering the economic challenges in the country.
She said the promo, which was initiated in 2020, uplifted 15 Nigerians with N1 million each, due to the impact of the COVID-19 pandemic, and received positive feedback which grew the brand’s affinity with consumers.
She said this year’s edition was aimed at bringing succour to Nigerians due to the economic challenges they were facing, especially with the recent fuel subsidy removal.
She said that they had made the process easy to encourage consumers to participate in the promo.
She revealed that N30 million worth of airtime will be won and N1 million each for 60 winners.
“To win a prize, all you need to do is buy any pure bliss cookie or wafer promo pack, look inside the pack for a seven-digit unique code, and send an SMS with the following description:
“PUREBLISS (space) Code (space) your location to 8011.
“Every consumer that sends a unique code wins a pre-assigned prize which is either N1 million each for 60 persons or N100 airtime for 300,000 winners.
“Winners will be notified immediately of their winnings. The N100 airtime will be credited instantly or within 24 hours while the winners of N1 million will be notified and be required to go through a verification process to redeem their prizes.
“The winners will be announced weekly and lottery bodies will be present during at least three prize presentation ceremonies.”
She advised consumers to keep their codes and present all necessary valid means of identification to redeem their N1 million.
Mr Olayinka Johnson, the Category Brand Manager at OK Foods, appreciated consumers for their loyalty over the years, assuring them that the promo will be well-managed with integrity, fairness, and credibility.
Mrs Kemi Adebiyi, Senior Legal Officer, Lagos State Lottery and Gaming Authority, commended OK Foods for the initiative to reward its customers, encouraging members of the public to participate.
She said it was within the authority’s mandate to ensure that promotion activities such as this were registered and the selection process was free and fair.
Also, Mrs Susie Onwuka, Head, Lagos Office of the Federal Competition and Consumer Protection Commission, said it was the commission’s duty to protect consumers and ensure that the promo benefits consumers as expected.
She said that the promotion had passed through the commission and had been approved for the benefit of consumers.
