Plaqad, a Nigerian marketing platform which connects individuals and brands to top content creators, social media influencers and publishers, has signed 25 housemates of the just concluded Big Brother Season 4, BBNaija ‘Pepper Dem’ on its platform.
This development further bolsters the platform’s readiness to meet up with the dynamics of consumer engagement via online and offline platforms and to better serve its growing clientele.
The twenty-five housemates include BBNaija Season 4 winner Mercy Eke, 1st runner-up Mike, 2nd runner-up Frodd, and co-finalists Omasola and Seyi. They will join other celebrities and social media influencers who have already been signed up on the Plaqad platform. Other BBnaija Season 4 housemates now members of the Plaqad influencer community include Elozonam, Diane, Ike, Isilomo, Avala, Kim Oprah, Ella, Khaffi, Gedoni, Jeff, Esther, Jackye, Tuoyo, Sir Dee, Venita, Cindy, Enkay, Thelma, Nelson and Joe.
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Congratulating the finalists, the CEO of Plaqad, Gbenga Sogaike, said: “This season of Big Brother Naija has by far been a most memorable one and I want to congratulate all the finalists and indeed all the housemates because everyone is a winner.
“The Big Brother Naija platform offers huge opportunities to every contestant irrespective of who wins the prize. My advice is that each housemate works with the right management team to help them harness this new-found fame and make the most of it.”
“Plaqad has collaborated with several Big Brother Naija ex-housemates in the past on several campaigns and projects and that will not change this time. We will be making a major announcement soon that I strongly believe will positively impact the housemates and help them make the best of the fame and influence they have.”
Speaking about the signing of the housemates, Sogaike, confirmed that the decision to bring the former housemates on-board is to ensure seamless collaboration with the newest set of influencers and to help the housemates maximize their new status.
“For us at Plaqad, we are all about value and we do this on all fronts for our clients as well as the influencers we work with. Our decision to sign up these 25 superstars is a testament to our commitment to this vision and we are very excited to have them as part of our family. We have already begun talks with them and some of them will be collaborating with Plaqad on a number of brand campaigns in the next few days.”
Since its launch in 2017, Plaqad through its impressive showing in the influencer marketing and media content distribution space has quickly become one of the biggest hubs for content creators, publishers, and social media influencers, with thousands of users currently signed up on its platform.
Plaqad continues to connect brands and individuals to bloggers, news websites, publishers and social influencers microbloggers, ensuring that these brands irrespective of their size and budget are able to make their voices heard in an increasingly noisy marketplace.
Yetunde Adegoke
