Netflix is planning to publish its first magazine.
Tentatively titled ‘Wide’, the world’s largest online TV network plans to publish the journal to promote its programs and stars ahead of this year’s Emmys, the biggest awards gala in TV.
By speaking directly to its target audience Netflix will seek to inform Hollywood of its burgeoning roster of content and talent in its own words as it seeks to build credibility among the entertainment elite.
Netflix has already hired a team of writers and photographers to pull the 100-page plus tome together, including former Vanity Fair editor Krista Smith.
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The inaugural issue will include interviews, essays, and features about and by people who work on Netflix series, according to emails reviewed by Bloomberg.
The free publication will help Netflix highlight particular shows and talent from its ever-growing lineup within the Hollywood community. The company released about 700 programs last year, spanning movies, TV series, documentaries, standup comedy specials, and animation.
“In preparation for a groundbreaking year in film and television, Netflix has gathered some of the most talented and sought after writers and photographers, thinkers and creatives, to make the inaugural issue of Wide, the Netflix print journal,” Netflix wrote in one email.
Readers will be able to get hold of the title in June to coincide with nominations for the Emmy Awards, with copies being distributed by Netflix direct to key individuals and events.
Still regarded as an industry upstart Netflix has been battling to dismiss claims that it fails to properly nurture new talent, avoids tax and undermines cinema.
Yetunde Adegoke
