MTN Unveils Mega Billion Promo to Reward Loyal Customers with ₦290m+ in Cash Prizes
As part of a bold customer retention and economic relief strategy, MTN Nigeria has launched its Mega Billion Promo, a nationwide reward campaign designed to appreciate loyal subscribers and provide financial support amid economic headwinds and tariff adjustments.
Speaking at the launch event held in Lagos, Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria, described the promo as an extension of MTN’s mission to “make customers’ lives brighter”, especially in challenging times.
“This promo is our way of saying thank you to customers who have stood by us through economic pressures, industry challenges, and regulatory changes. We are rewarding loyalty, not just usage,” Ikenna-Emeka said.
Promo Mechanics: Daily, Weekly, and Mega Saturday Draws
MTN’s Mega Billion Promo will run through a multi-tiered reward structure, with over 5,000 winners expected and 195 new millionaires to be created through daily, weekly, and Saturday mega draws.
According to Debo Agun, MTN’s Senior Manager for Mass Market Consumer Segment, participation is free and automatic for all MTN prepaid customers.
How it works:
- For every ₦100 recharge (or multiples), subscribers receive one entry into daily and weekend draws.
- Daily draws (Monday to Friday) will reward 63 winners per day with cash prizes ranging from ₦5,000 to ₦5 million.
- Saturday Mega Draws will reward 104 winners with elevated prize tiers, including:
- ₦10 million top prize
- Additional cash prizes of ₦25,000, ₦50,000, ₦75,000, ₦100,000, ₦500,000, ₦1 million, and ₦2 million
- ₦10 million top prize
Winners will receive their cash rewards directly via MTN Mobile Money accounts, encouraging digital financial inclusion and mobile wallet adoption.
More Than Airtime: MTN Pushes Customer Experience Beyond Connectivity
Ugonwa Nwoye, Chief Customer Relations and Experience Officer at MTN, stressed that the Mega Billion Promo reflects MTN’s broader mission to enrich the lives of subscribers beyond basic telecom services.
“At MTN, we’re not just selling airtime or data — we’re creating meaningful experiences. This promo allows our customers to win big by doing what they already do: recharge and stay connected,” she noted.
Nwoye added that the programme is seamless, requiring no extra steps from participants, and it highlights MTN’s growing role in empowering Nigerians through connectivity and cash rewards.
She also urged subscribers to spread the word, noting that “your phone number could be your ticket to unexpected wealth.”
Live Draws, Instant Alerts, and Real-Time Celebration
In a digital twist to amplify engagement, MTN will conduct live draws where selected winners will receive real-time calls from a dedicated MTN number, adding transparency and excitement to the reward process. The goal, according to organizers, is to create nationwide buzz and deepen brand loyalty through positive surprise moments.
MTN says over ₦290 million has already been committed to the promo — with more to come as new winners emerge weekly.
BRANDECONOMY INSIGHT: Why Telcos Are Betting on Loyalty Programs
MTN’s Mega Billion Promo is part of a larger trend among telecoms operators using cash rewards, loyalty points, and gamified experiences to build emotional equity, reduce churn, and defend market share in a competitive, price-sensitive telecoms market.
With rising inflation and ongoing tariff debates, cash-based loyalty programmes like this serve dual purposes: economic relief for users and enhanced brand goodwill for operators. They also provide new avenues for promoting digital wallets and mobile money services, critical components of MTN’s fintech strategy.
Bottom Line:
MTN’s Mega Billion Promo is more than a feel-good giveaway — it’s a strategic loyalty engine driving customer retention, digital financial inclusion, and long-term engagement. With 195 millionaires to be made and thousands of winners to emerge, the telco giant is putting its money where its brand promise is: everywhere you go — rewards follow.
