Leadway Assurance partners Sao Café to Promote ‘Sao and the Muse 3’
In alignment with its commitment to promote the creative energy of African artists to strengthen the growth of the art industry, Nigeria’s foremost insurer, Leadway Assurance has announced its partnership with Sao Café for the 2018 edition of contemporary art exhibition tagged, ‘Sao and the Muse 3’.
This year’s exhibition themed: “Collaboration Era”, explores the power of coming together to solve problems, breaking the traditional rules of art by creating an unlikely collaboration of artists with diverse mediums to create out of the box art.
According to the announcement made available by the leading insurer, the partnership with Sao Café for Sao and the Muse 3, will further promote the celebration and empowerment of emerging art talents across Nigeria. It is also a vehicle to showcase Leadway’s bespoke Art insurance cover and give guests, collectors and art enthusiasts the opportunity to interact with and create useful conversations about the product and the cover it offers.
The event, which is set to hold from August 3 – 5 2018 at Sao Café in Lagos, has drawn the attention of artists and art enthusiasts since 2016; featuring a unique multi-media exhibition that celebrates art in its many forms, enabling guests to connect, create and learn about art and music.
Speaking on the partnership, Head Corporate Services, Olubunmi Adeleye, reiterated Leadway’s continued support towards the celebration and protection of the creative arts in Nigeria. “We are delighted to be a part of this laudable and exemplary initiative targeted at promoting the vibrant creativity of Nigeria’s art community. We understand the importance and the place of creativity in nation building and its role in upscaling the development of the minds of young adults, hence, our support for an event that will promote ingenuity whilst enabling the emergence of budding talents.”
“It is noteworthy that Leadway Assurance has consistently remained a front row proponent of the development and sustenance of creative arts in Nigeria, underpinned by the unveiling of our novel art insurance product designed to protect the various risks that the art community – comprising collectors, curators, promoters and the artists – are exposed to”, she added.
According to the event organisers, Sao and the Muse was borne out of the admiration for the bubbling new scene of young, young, up and coming artists who fearlessly pursue originality and in turn are shaping the identity of the Nigerian millennial.
Brandessence reports that the 3-day event will commission 12 artists from film, fashion, art, sound and color who will interpret a wide range of themes that affects the Nigerian millennial. As part of the exciting experience, the event will feature a curated art market where affordable art can be purchased, two master classes led by respected industry experts, as well as live painting and musical performances.
