INNOVATION: Mercedes-Benz unveils the MBUX hyperscreen, a 56-inch infotainment system

BrandPower Magazine 16/01/2021Last Updated: 16/01/2021

2 minutes read

In a ground-breaking move, Mercedes-Benz has unveiled the MBUX hyperscreen at CES 2021, This is a 56-inch (141 cm) unique screen unit consisting of three apparently seamlessly merged displays. this is not only the largest human-machine interface built by the German carmaker to date but also by far the most intelligent – aesthetically impressive, radically easy to operate and downright eager to learn. equipped with artificial intelligence, the display and operating system adapt completely to the user and makes personalized suggestions for numerous infotainment, comfort and vehicle functions depending on the situation.

The Mercedes-Benz MBUX hyperscreen premiers the Mercedes travel knowledge — an intelligent function that is able to evaluate man data and its surroundings while providing information about interesting landmarks along the way, from individual buildings to restaurants and local points of interest. the driver or passenger can simply ask a question as they drive past – for example, ‘hey Mercedes, what can you tell me about this building?’ or ‘hey Mercedes, what is the name of the restaurant on the left?’ – and the information appears on the respective display as well as spoken by the voice assistant.

According to Sajjad Khan, a member of the board of management of Mercedes-Benz AG and CTO, the new MBUX hyperscreen combines unique electrical aesthetics with outstanding user-friendliness. a decisive strength is the clever networking of all systems based on intelligent, adaptive software. this makes the hyperscreen the brain of the car; it’s connected to and communicates with all components of the vehicle,’

For the hyperscreen, Mercedes-Benz has developed a system called zero layer which ensures the user doesn’t have to scroll through submenus or enter voice commands. with the system, the company has ensured the most important applications — navigation, telephone, etc. — are always offered situationally and contextually on the top level in the field of visions. more than 20 other functions – from the active massage program to suggestions for the to-do list – are automatically displayed with the help of artificial intelligence if they are relevant for the customer.

‘When developing the MBUX hyperscreen, the focus was clearly on the customer,’ Sajjad Khan continues. ‘the goal was a concept without distracting the driver or complicated operation, but one that is capable of learning thanks to artificial intelligence. the result speaks for itself: the MBUX hyperscreen understands the customer better and better and thus delivers customized, personalized infotainment and operating offer before the user has to click on anything. this is customer orientation and digital thinking in 2021.’