By Segun Oniyide
As the UEFA Champions League 2013/2014 season hits the knockout phase, the stage is now prepared for Heineken, to give Nigerian football fans the opportunity to feel and experience the UEFA Champions League trophy. The trophy – which will be in Nigeria from March 13 with the brand ambassador Ruud Gullit – an ex-international and coach – will remain in the country until March 16.
The UEFA Champions League Trophy Tour has been presented for eight consecutive years by Heineken international, a UEFA Champions League partner. In 2014, Heineken will give football fans in Nigeria, Argentina and Vietnam the chance to see and get up close to the trophy. The trophy represents the excellence of the UEFA Champions League worldwide and the ultimate achievement in European club football.
In order to make the event memorable, various events and activities have been lined up by the brand to give consumers, trade partners as well as the media first hand contact with the trophy which is making its tour of Nigeria for the second time after it did so in 2009.
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