In a bid to reinforce its stand as the world’s leading premium beer, Heineken has rolled-out two new sleek and stylish 33cl cans for the packaging of its beer brand in Nigeria.
The unveiling which took place at the exclusive Heineken House in Lagos on August 30, 2019 had in attendance trade partners, consumers, media personalities, Nigerian Breweries top personnel, influencers, and celebrities.
According to the company, the new cans are very desirable especially in outdoor occasions because of Heineken’s green identity that envelopes the cans.
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The Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, while commenting on the brand’s new design said: “We at Heineken are very excited about this new design and product shape as we strive to consistently raise the bar in our consumer experience, with our packaging materials, activations and experiences. We are very confident that our consumers will share in the euphoria of these new cans and enjoy the experiences.”
The new cans are an off-shoot of Heineken’s quest to express style, renew self-confidence and make a bold statement.
Heineken which is popularly known as The Chairman is unique for its great taste, rich tradition and superior quality.
With the new cans, brand Heineken is raising the appeal to the upwardly-mobile, city dwellers who love to quench their thirst on-the-go, proving that only the chairman can.
The cans retain some of the brand’s easily recognizable features with more sensuality and are an authentic taste of the urban lifestyle, at the heart of popular culture with heightened functionality.
With its presence in 192 countries worldwide, Heineken remains one of the world’s most consumed international beer brands, consistently upping the ante in providing consumers with unique, remarkable experiences.
Juliet Ekwebelam
