BRAND REPORT

Ford partners Amazon to allow in-car package deliveries to owners’ trunks

Ford Motor Co said on Tuesday it partnered with Amazon.com Inc to enable delivery of packages directly to millions of Ford and Lincoln models. This means that members of the ecommerce company’s loyalty club Prime will be able to deliver packages to their cars when they are not at home.

Ford follows General Motors Co. and Volvo Cars in joining with the online retailing giant to offer Key by Amazon In-Car delivery service.

The world’s largest online retailer last year started rolling out a program in the United States to deliver packages to its members’ parked cars, as part of a drive to leave parcels where they cannot be easily stolen.

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Beginning Tuesday, the ‘Key by Amazon In-Car delivery’ offering will be available on 2017 and newer Ford vehicles and 2018 and newer Lincoln models equipped with a modem.

“It’s a convenient, secure way to ensure your packages are delivered directly to you when you are out for the day, anticipating bad weather or wondering if your package is safe,” the automaker said.

Yetunde Adegoke

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