Fastest Growing Brands In Nigeria

BrandPower Magazine 24/10/2013Last Updated: 24/10/2013

1 minute read

By Alphonsus E. W

MarkMonitor, a market research firm in Nigeria, has announced the list of top brands in Nigeria across different sectors. The criteria used as benchmark to measure these brands include;

Ability To Create Joy: Activating experiences of happiness, wonder, and limitless possibility.

Ability To Create Connection: Enhancing the ability of people to connect with each other and the nation in a meaningful ways.
Ability To Inspire Exploration: Helping people explore new horizons and new experiences.
Ability To Evoke Pride: Giving people increased confidence, strength, security, and vitality.
Ability To Impact Society: Affecting society broadly, from challenging the status quo to redefining categories.
Ability To Generate Revenue: Minimum annual revenue of $100 million (₦15 billion).

Company Name	Industry/ Product/ Service	Comments
1. Dana Group	Conglomerate	Strong emerging brand. Has proven to be very resilient even in a difficult and crisis- ridden terrain.
2. Visafone	Telecommunications	Largest CDMA Mobile Operator in the Country. The best survival story of crowding effect of the big GSM Firms.
3. Access Bank	Banking and Finance	Joined the Big League of Tier 1 Banks from Tier 3 few years ago.
4. MINL Ltd	Manufacturing Metal Process	Top largest non-oil (metal) exporter in Nigeria. Source key raw materials locally by assisting take metals off the street.
5. Shoprite	Trade/ Retail Distribution	Providing modern retail environment to Nigerians and alternative to the traditional market place.
6. Chi Nigeria Limited	Food and Drinks	Food and Drink behemoth. Saved the Country from the alarming spate of imported soft drinks.
7. BUA Group	Conglomerate	Reputed as the most reliable local building and construction firm; also a regional physical infrastructure giant as well.
8. TATA	Automobile	Rapidly becoming an indispensable auto brand in the equipment, machinery and logistics space of the Nigerian Economy.
9. Dangote	Conglomerate	Reputed as the most reliable local building and construction firm; also a regional physical infrastructure giant as well.
10. TAK Group	Agriculture Inputs and Machineries	Grew to become the Largest Agricultural Input and Tech Firm in Nigeria over the last few years
11. Dantata And Sawoe Construction Company	Real Estate/Building and Construction	Currently the most reputed large indigenous construction company in Nigeria.