Euro Global Completes Ethanol Plant; Rewards Trade Partners at its Annual Distributors Awards Night
It was a day of celebration, pleasant surprises, pomp and pageantry as Euro Global rolled out the drums on Saturday February 13, 2016 for its high-performing distributors at Ota, Ogun State. The Day started with a guided tour of the brand new a multi-billion Naira ethanol plant also located in Ota before the distributors were then treated to a cosy dinner and awards night.
With the ethanol plant now completed, Euro Global Food and Distilleries Limited, a member of Sona Group of Companies, has completed a critical phase of its backward integration drive and is set to blaze a new trail in the spirits sub-sector as the company will now depend less on imported raw materials while also being able to manufacture products of even greater quality.
Beaming with excitement and enthusiasm, the Chairman of the Ota-based firm, Mr. A.K Mirchandhani informed the company’s award-winning distributors that the plant which took six years to construct and is the largest single ethanol plant in Nigeria with a capacity to produce 120,000 litres of ethanol daily, more than Euro Global will require for its local production. That means the company will have the capacity to sell its excess ethanol to other Nigerian Distillery firms as well as export to buyers outside the country.
Mirchandhani said after conducting a guided tour of the ethanol plant for visiting distributors as a prelude to the company’s Annual Distributors’ Forum, which was held at the exotic gardens of Sona Village in Ota. The event offered the company an opportunity to appreciate top performers among its distributors and also keep them abreast about the latest developments in the company. The company did not fail to also encourage them to put in more efforts in the years to come by giving out a bouquet of prizes and rewards.
According to Mr. Felix Aighobahi, Sales Director, Euro Global Foods and Distilleries Limited, the awards which was held on Saturday was for 2014 top performers, it ought to have held much earlier but had to be postponed due to some unforeseen developments last year. The 2015 award is expected to hold in a couple of months according to Mr. Aighobahi.
Aighobahi also disclosed that though business was a bit dull in 2014 due to the political uncertainties that surrounded the general election but in 2015 business picked up again and the company was able to meet its business projections. “We are optimistic that 2016 will be a much better year because of some of the improvements we have introduced and new products we are launching,” he said.
The event attracted distributors from across the country. Thirty of the top distributors were honoured with certificates of recognition, gift items and cheques for various amounts of cash for outstanding performances in volume of sales as well as distribution of various Euro Global Brands. The rewards included LED flat screen TV units and cash prizes ranging from N3500,00 to N3million.
The company awarded 20 of its customers cash prizes. Mr Okolozo Jude Thaddeus of Golden Pillars Stores took home the ultimate prize of N3million and a certificate of recognition. Incidentally, Mr. Thaddeus also emerged as the top honoree in 2014 when he took home an even bigger reward of N4.5million.
Second on the list was Popular Nigeria Limited; he was rewarded with a cash prize of N2.5M. The company also assured its distributors of a bigger profit margin as new products have been introduced to the Euro Global portfolio and subsisting ones have undergone a makeover to make them even more attractive.
The New Managing Director of the company, Mr. Manish Uniyal also used the opportunity to introduce himself to the distributors. Mr. Uniyal who comes highly recommended for the job with vast experience working on global brands in the Diageo promised to infuse a lot of innovation and dynamism into the various brands of the company. He also promised that Euro Global will soon begin an aggressive roll-out of marketing and sale campaigns that will ensure that brands in the Euro Global portfolio not only remain competitive but also stand taller and more endearing among their peers. This Mr. Uniyal promised that the campaigns will ensure that Euro Global Brands gain a more substantial market share in 2016.
During his short speech Chairman of the Sona Group of Companies, Mr. Mirchandhani noted that over the years the company has launched new exciting array of brands into the market and it has also invested in packaging to enhance the brand equity of their products. “That is why brand Savanna is now more recognized”.
“We have taken giant strides in the last few years, from increase in product portfolio to increase in the quality of our packaging. We want to assure our partners that we will make our product available to them,” Mr. Mirchandhani asserted that the content and packaging of the Euro Global brands are presently of global standards and will in due cause be arranged for export to neighboring countries and even Africa.
Responding on behalf of other distributors to the kind gesture of the company, one of the big winners of the night Mr. Emma Okpata, owner of China Stores commended the company for the awards and expressed optimism as well as offered a special prayer that this year will be a bigger year for Euro Global and its distributors.
Below are list of the winners and their cash prices:
| CUSTOMERS | CASH AWARDS |
| Golden Pillar Stores | 3,000,000 |
| Popular Nigeria Limited | 2,500,000 |
| Shina Stores | 1,900,000 |
| Jufen Nigeria Limited | 1,200,000 |
| Emma Ogbata & Sons | 900,000 |
| Ogbohu Stores | 640,000 |
| Topbiz Interbiz Limited | 640,000 |
| Raydominic Resources | 640,000 |
| Udoka Stores | 600,000 |
| Sunrise & Sons Ventures | 600,000 |
| Sarek Stores | 400,000 |
| Ruth Ventures | 400,000 |
| YTT Distribution Limited | 400,000 |
| Emmanuel Ugochukwu Stores | 380,000 |
| Odunayo WineStores | 350,000 |
| Obi Ventures Account | 350,000 |
| Decotex Nigeria Limited | 350,000 |
| Santos Stores | 350,000 |
| James Stores | 340,000 |
| Seun Stores | 340,000 |
