Ecobank, Qatar Airways Honour Top Performers at ‘Oja Oge’ Fair, Spotlighting Nigeria’s Vibrant Fashion and Lifestyle Sector
Ecobank Nigeria, in partnership with Qatar Airways, has recognised outstanding vendors at the recently concluded second edition of the ‘Oja Oge by Ecobank’ fair—an experiential fashion, beauty, and lifestyle marketplace held in Lagos. The three-day pop-up event served as a dynamic platform for local entrepreneurs and creatives to showcase their brands, scale visibility, and deepen market access.
The event culminated in a prize ceremony that celebrated top-performing exhibitors, reflecting both the commercial and creative impact of the fair on Nigeria’s burgeoning SME and fashion economy.
“This initiative underscores our commitment to supporting local brands and helping them transition from informal trade into more structured, growth-focused enterprises,” said Omoboye Odu, Head of SME Banking, Ecobank Nigeria.
Top Vendors Rewarded for Sales Excellence and Transaction Volume
At the awards ceremony, Goodness and Mercy Hair emerged as the biggest winner, securing a Qatar Airways Business Class ticket to any global destination for achieving the highest sales value at the fair.
Clandini, the second-highest grossing exhibitor, was awarded an Economy Class ticket from Qatar Airways to a destination of choice.
Meanwhile, Accessories by Morgan was recognised for driving the highest volume of transactions, earning a cash prize of ₦750,000.
These awards are not just symbolic gestures but strategic incentives aimed at rewarding business excellence, customer engagement, and operational efficiency within Nigeria’s informal and semi-formal retail landscape.
A Growing Platform for SME Exposure, Market Linkages
According to Austene Osokpor, Head of Corporate Communications at Ecobank, the ‘Oja Oge’ fair is more than a brand event—it’s a growth engine for Nigeria’s lifestyle economy.
Held in Lagos, the fair brought together an ecosystem of vendors, fashion enthusiasts, investors, and consumers, creating a marketplace for discovery, networking, and real-time feedback loops for emerging businesses.
“This fair exemplifies our ongoing mission to empower SMEs, especially those led by women and youth, through platforms that blend creativity with commerce,” Odu added.
By combining a physical marketplace with access to global logistics and exposure via Qatar Airways, the event also enables participating brands to begin exploring export opportunities—a key aspiration in Nigeria’s non-oil diversification agenda.
SMEs React: Visibility, Validation, and Scaling Potential
Award recipients lauded the initiative for providing not just sales but also brand validation, visibility, and access to new consumer segments. A representative of Accessories by Morgan remarked that the fair created tangible results beyond the weekend event:
“The exposure and structured feedback from buyers, media, and larger brands have given us a fresh path to scale and refine our operations,” they said.
BRANDECONOMY Insight
🛍️ As Nigeria’s informal sector remains the heartbeat of retail, initiatives like ‘Oja Oge by Ecobank’ offer a strategic pathway to formalisation, investment-readiness, and global market integration. With the support of corporate brands and international partners like Qatar Airways, these fairs are fast becoming critical nodes in the future of Africa’s lifestyle and creative economy.
AT A GLANCE
- Fair: Oja Oge by Ecobank (2nd edition)
- Location: Lagos, Nigeria
- Top Sales Performer: Goodness and Mercy Hair — Business Class ticket (Qatar Airways)
- Second Highest Sales: Clandini — Economy Class ticket
- Most Transactions: Accessories by Morgan — ₦750,000 prize
- Partner Airline: Qatar Airways
- Objective: SME empowerment, brand exposure, non-oil sector expansion
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