Easybuy to Recruit 10,000 Sales Developers in Nigeria to Boost Device Financing and Financial Inclusion
Nigeria’s expanding digital economy is opening new pathways for employment and financial access as device financing platforms deepen their presence in underserved markets. One such initiative is being driven by Easybuy, a smartphone and electronics financing platform operating under Newedge Finance Ltd, which plans to recruit 10,000 new business developers across Nigeria through its newly launched Easybuy Sales Talent Programme.
The initiative, expected to run through 2026, is designed to simultaneously expand device financing adoption and create new income opportunities for thousands of Nigerians, particularly within the country’s rapidly growing youth population.
A Sales-Driven Model for Job Creation
The programme targets a broad spectrum of Nigerians, including:
- young graduates
- sales professionals
- POS operators
- SIM registration agents
- stay-at-home parents seeking remote income opportunities
Participants will be able to operate largely through their smartphones while earning a structured monthly base income supplemented by performance-based commissions.
According to Jessica Ugwuoke, the programme is structured to unlock income potential while supporting the company’s market expansion strategy.
“The Easybuy Sales Talent Programme is a revolving initiative designed to unlock income opportunities for thousands of talented Nigerians,” said Jessica Ugwuoke, Chief Executive Officer of Newedge Finance Ltd.
“It allows participants to earn significant commissions while working directly from their mobile devices.”
Beyond employment generation, the company views the EasyBuy programme as part of a broader strategy to strengthen financial access across Nigeria’s emerging consumer markets.
Device Financing as a Gateway to Financial Inclusion
Smartphone financing has become one of the fastest-growing entry points into financial inclusion across Africa.
Millions of Nigerians remain excluded from traditional credit systems due to:
- limited credit history
- informal income structures
- lack of collateral
Buy-Now-Pay-Later (BNPL) financing models allow consumers to acquire smartphones and other essential electronics through flexible instalment payments.
By enabling access to digital devices, these programmes effectively bring new consumers into the digital financial ecosystem, where they can subsequently access mobile banking, fintech services and online commerce.
Addressing Nigeria’s Employment Challenge
Nigeria continues to grapple with persistent unemployment pressures, particularly among young people entering the labour market.
Although official labour statistics show fluctuations in unemployment rates in recent years, the challenge of creating sustainable income opportunities for the country’s rapidly expanding youth population remains a major policy concern.
Programmes like Easybuy’s sales network expansion seek to address this challenge by creating decentralised income channels that rely on digital distribution rather than traditional office-based employment.
According to Ugwuoke, the initiative aims to combine business growth with measurable social impact by strengthening micro-entrepreneurship across local communities.
Economic Ripple Effects
Beyond individual income opportunities, the expansion of device financing networks could have broader economic implications.
Higher smartphone penetration tends to drive growth across multiple sectors, including:
- mobile banking and fintech services
- e-commerce platforms
- digital marketing and content creation
- gig economy platforms
As more Nigerians gain access to digital devices, participation in the country’s expanding digital economy is expected to increase significantly.
This dynamic could help stimulate household consumption while strengthening the broader digital services ecosystem.
BRANDECONOMY Insight
Device Financing Is Quietly Becoming a Major Financial Inclusion Engine
Nigeria’s digital transformation is increasingly being powered not by banks alone but by device financing platforms that expand access to smartphones.
Three structural trends are driving this shift:
- Smartphones as Financial Infrastructure
Mobile devices are now the primary gateway to banking, payments, commerce and digital identity. - Alternative Credit Models
Buy-Now-Pay-Later platforms are creating credit access for consumers traditionally excluded from formal financial systems. - Decentralised Digital Workforces
The EasyBay sales networks powered by mobile technology are creating new income opportunities without requiring physical retail infrastructure.
If scaled effectively, programmes like Easybuy’s could play an important role in accelerating Nigeria’s transition toward a more inclusive digital economy.
