e-Commerce: Women, youth to gain improved access with ECA, AfCFTA  

Women and youth entrepreneurs in Nigeria are set to gain improved access to African markets following the final validation of the Market Access Guide and E-Commerce Platform.

An Economist with the United Nations Economic Development for Africa, Mamudou Sebego, said this at the Nigeria African Continental Free Trade Area (AfCFTA) National Strategy Validation Workshop, on Thursday in Lagos.

Sebego said that the entrepreneurs would gain visibility under the AfCFTA initiative.

“This event marks the third consultative engagement between the UNECA and Nigerian businesses, focusing on enhancing the competitiveness of women and youths in cross-border trade.

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“The platform and guide aim to simplify trade processes, enable visibility for products, and connect vendors with buyers across the continent.

”It is expected to address longstanding challenges such as logistical bottlenecks and difficulties with export documentation, which many small business owners have faced,” he said.

According to Sebego, the platform is designed to serve three key purposes: giving visibility to products, facilitating vendor-buyer matchmaking.and enabling cross-border transactions.

He emphasised the importance of collaboration among government agencies to ensure AfCFTA implementation.

”Registration, product verification, and customs documentation remain under the purview of various institutions such as the Corporate Affairs Commission (CAC), the Nigerian Export Promotion Council (NEPC), and the Nigeria Customs Service.

“The e-commerce platform will not override regulatory processes but will integrate them over time.

“The goal is to simplify and eventually connect these processes online, but regulatory bodies will still play their role,”he said.

The Representative, Nigeria AfCFTA Cordinating Office, Franca Achimugu, expressed the country’s readiness to implement the AfCFTA.

“Nigeria has taken a significant step forward by participating in the Guided Trade Initiative (GTI), a pilot phase of the AfCFTA aimed at testing trade processes among willing and ready state parties.

“So, GTI allows countries that are ready to start trading and test the processes.

“Nigeria joined the GTI in June 2024 and successfully made its first shipment to Kenya in September, which arrived at its destination in December 2024,” she said.

Achimugu said that while the pilot shipment exposed gaps needing adjustments, Nigeria is almost good and ready to go.

She said that the ultimate goal was to enhance the competitiveness of women and youth in the AfCFTA, noting that information was more important than money.

“This work is showing us where the opportunities are across Africa and what the requirements are for each market,” she  said.

Mrs Bukola Ajani, President, Association of Women in Fashion Tech, while commending the initiative, also expressed concerns about production cost.

“It will work similarly to platforms like Amazon and Alibaba, and business owners have expressed optimism about the project’s potential to reduce the burden associated with physically moving goods across borders.

“This will help us sell our products without travelling out of Nigeria. That is a major advantage, but concerns about production costs remain.

”Challenges such as high energy costs and currency devaluation still undermine competitiveness in the free trade market.

“With a little push and support, we are ready to showcase our products to Africa and beyond,”Ajani said.

Dr Blessing Irabor-Oza, National President, Organisation of Women in International Trade (OWIT), described the guide and platform as game-changing for women-led businesses.

“Some of our members are already exporting to the UK and US, but this will help many more women tap into the African market.

“The e-commerce platform will showcase our products and simplify payment systems,” she said.

She reiterated the potential for Nigerian products, particularly in the fashion and beauty sectors, to thrive under AfCFTA.

“Our African fashion and Shea butter products are in high demand globally, and with proper packaging and standards, we can compete with the best,” she added.

Mrs Margaret Adepetu, Women’s Coordinator for the Association of Small Business Owners of Nigeria, also commended the initiative.

Adepetu said that while digital tools were helpful, addressing fundamental issues like the high cost of fuel and improving the value of the naira remained crucial.

“We can have all the platforms, but if the cost of fuel and electricity remains high, our products will still struggle to compete,” she said.

BRANDECONOMY reports that the event was attended by representatives of government, stakeholders, entrepreneurs and partners.