E-Commerce Plus Targets ₦54bn Boost to South East Economy, SME Growth
In a bold move set to redefine regional commerce, MicNet Concept International, a rising tech-driven service provider, has unveiled plans to generate over ₦54 billion in annual revenue from its newly introduced digital marketplace — E-Commerce Plus — tailored specifically for Nigeria’s South-East region.
Unveiled at a press briefing in Awka, the platform is designed not only to promote digital inclusion but to serve as a powerful economic stimulant by empowering small and medium-sized enterprises (SMEs), improving consumer access, and deepening regional trade across the five eastern states.
A Regional Digital Powerhouse in the Making
According to Mr. Mike Neboh, CEO of MicNet Concept International, E-Commerce Plus is built to bridge the affordability-quality gap in Nigeria’s online shopping space, while also creating a safe, efficient, and value-driven digital marketplace.
“This is more than a shopping site — it’s an economic infrastructure,” Neboh said. “Our platform will serve as a one-stop gateway for businesses and consumers, providing real-time access to goods, services, and innovative tools that support economic activity and resilience.”
MicNet estimates that through strategic collaborations with state governments across Abia, Anambra, Ebonyi, Enugu, and Imo, the platform will not only generate over ₦54 billion annually but also significantly lift GDP and trade performance in the region.
Digital Summit Launch and Economic Aspirations
E-Commerce Plus is set for official launch on September 4, 2025, during the 2nd South-East World-Class Digital Summit (SE-WCDS) in Imo State. The summit will convene digital economy leaders, innovators, and policymakers under the theme of accelerating inclusive growth through technology.
The platform’s web portal — www.e-commerceplus.org — is now open for registration to residents, entrepreneurs, corporate bodies, and creatives within the region.
“This is a clarion call to all digital actors in the South-East to plug into a platform that amplifies reach and revenue,” Neboh added.
Bridging Market Gaps for MSMEs
Backing the initiative, SMEDAN’s Zonal Coordinator, Mrs. Gloria Nwakamma, highlighted that market access remains a core challenge confronting SMEs in Nigeria.
Represented by Anambra State Manager, Mrs. Chito Onuzulike, Nwakamma emphasized that SMEDAN’s support for the project is rooted in its mission to provide tools that allow SMEs to scale beyond their physical reach.
“This platform breaks the traditional market barrier, bringing businesses into the digital economy,” Onuzulike noted.
Government Endorsement for a Digital Future
The Commissioner for Digital Economy and E-Government in Imo State, Dr. Chimezie Amadi, commended the project as a practical example of tech-driven development, affirming the state’s readiness to support innovations that enable inclusion and economic acceleration.
“We view digitalisation not as a luxury, but a necessity,” Amadi said in remarks delivered by Mr. Chibuike Mebrim of Imo Digital City. “This initiative aligns with our vision to transform Imo and the wider South-East into a smart commerce and innovation corridor.”
BRANDECONOMY INSIGHT: Digital Marketplaces as Engines of Regional Growth
E-Commerce Plus is emerging at a critical time when regional economies must seek digital-first solutions to job creation, trade expansion, and productivity. With youth unemployment high and SMEs struggling with poor access to scale, the South-East may be tapping into the right formula — one that marries technology, policy, and community engagement.
What makes this platform particularly strategic is its hyper-local focus. While many e-commerce platforms attempt to serve all of Nigeria with generic models, E-Commerce Plus tailors its experience, logistics, and ecosystem around the needs of the South-East, giving it a more agile and relevant advantage.
BOTTOM LINE:
MicNet Concept’s E-Commerce Plus could become a digital game-changer for the South-East, unlocking tens of billions in local trade, while lifting thousands of SMEs into formal, scalable operations. If well-executed, it may set a model for regionalised digital economies across Nigeria — from the North-Central to the Niger Delta.
