NNANKE’s TAKE
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NNANKE’S TAKE: NEED TO CHANGE THE NARRATIVE OF THE BUHARI BRAND
In the build-up to the 2015 presidential elections, the Muhammadu Buhari brand was packaged and sold as an epitome of…
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Nigerian Economy: We Must Produce or Die
By Nnanke Harry Willie (Written in 2016) Godbless is a furniture maker. He was privileged to have attended one of…
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PRESIDENT BUHARI: WHO IS BUILDING THIS BRAND?
Like President Obama of the US, President Muhammadu Buhari won his nomination and election on the platform of a very…
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BOKO HARAM WAR: THIS IS TOO BAD TO BE REAL…
By Nnanke Harry Willie It is now clear to every discerning mind that the cease-fire dummy was sold to Nigerian…
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It’s Time for A “Local is Better” Campaign
In the past 6 months I have at different fora had the privilege of being with Mr. Olusegun Aganga, the…
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EBOLA: PATRICK SAWYER AS THE ULTIMATE SUICIDE BOMBER
Ebola is a ticking time bomb that we must all join hands to defuse. Quickly.
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THE AUDACITY OF CORRUPTION
(First published in BRANDPOWER in May 2012) The accomplice to the crime of corruption is frequently our indifference – Claire…
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Making Advertising Campaigns Guarantee Brand Success…
It is becoming ever so difficult for advertisers to determine the value of their advertising spend in Nigeria. As advertising…
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SECURING THE GOODLUCK JONATHAN BRAND
(First Published in BRANDPOWER in October 2011) He is Goodluck by name and acclaim. He is Nigeria’s President Goodluck Jonathan.…
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