Amazon.com Inc on Wednesday introduced a new feature on its app that allows users to upload a picture of a look or style they like and get recommendations for similar items on the platform. The feature “StyleSnap”, considers a variety of factors such as brand, price range, and customer reviews, the company said in a blog post when providing recommendations.
READ ALSO: Google Updates SOS Alerts With Visualizations Of Natural Disasters
Shoppers “struggle to find styles they can’t describe in words,” Jeff Wilke, Amazon’s CEO of consumer business, said while introducing the service at the company’s “re:MARS” conference on artificial intelligence in Las Vegas.
Yetunde Adegoke
