ALCATEL ONETOUCH Recognized Twice in the 2015-2016 Global Top Brands
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Electronics Show (CES), ALCATEL ONETOUCH, a brand of TCL Communication,was recognized twice at an awards ceremony for the 2015-2016 Global TopBrands hosted by International Data Group (IDG). ALCATEL ONETOUCH wasamong both the Global Smart Phone Top 10 and the Global Smart ConnectedDevices Brands Top 15. Brands such as Samsung, Apple, Huawei and Lenovo arealso on both lists.The 10thannualeventtook placeonJanuary 7at theWynn &EncoreHotel inLasVegas. Selected by International Data Corporation (IDC), an American marketresearch, analysis and consultancy firm, and IDG, its parent company, the listswere based on IDC’s market research results, with an emphasis on sales volume,brand awareness, R&D capabilities and technological innovation.TCL Communication’s portfolio of products is currently sold in over 170 countriesworldwide; it has approximately 15,000 employees in China and overseas. In theyear of 2015, TCL Communication’s total sales volume of handsets and otherproducts grew 14% year on year to 83,546,000 units, with sales volume of smartdevices increasing year on year by 16% to 48,004,000 units.“Nowadays, the achievement of Chinese smart connected devices and smartphone brands is bringing a revolution of innovation to the global market,” said Josh London, Chief Marketing Officer of IDG Communications, at the awards ceremony. “The two lists announced today are proof of that. Technological innovation has brought disruptive changes to the mobile phone and terminal industry, pushing them to embrace the Internet more deeply. Thus, in order to attract customers, smart connected device and smartphone brands worldwide need not only technical innovation but also more innovations regarding design, user experience and interaction.”
“In the 10th year of these awards, we are gratified to be on two of IDG’s lists for the first time,” said Dan Dery, Chief Marketing Officer and Vice President of TCL Communication. “This is an important international recognition of the success of the ALCATEL ONETOUCH brand and the company in the global smartphone consumer market.”
Posted by Janice Johnson -
