TOYOTA (NIGERIA) LIMITED …MOVING NIGERIA FORWARD SMOOTHLY AND SURELY
The Toyota brand was first introduced into Nigeria in 1965. By 1976, the number of Toyota distributors had grown to five.
Ten years later, Toyota Motor Corporation, Japan (TMC) appointed two additional distributors because of poor performance by some of the appointed distributors. At this time, the country was passing through a phase of economic transformation that led to the ruling government adopting an economic Structural Adjustment Program (SAP) to stabilize the system. This led to major changes in the Nigerian business environment from which the automobile industry was not insulated.
By 1995, four distributors; which included Elizade Nigeria Limited were the only surviving distributors for Toyota Motor Corporation, Japan. However, for ease of business processes and efficiency, Toyota Motor Corporation, Japan, decided to consolidate its operations by appointing Toyota (Nigeria) Limited as its sole distributor in Nigeria.
This consequently paved the way in 1996 for Toyota (Nigeria) Limited (TNL) to commence operations as the exclusive distributor of Toyota Motor Corporation in Nigeria. In its early days in Nigeria, the Toyota brand had to strive for acceptance, particularly in the face of stiff competition from the established brands at the time.
For over two decades now, the company has remained the exclusive franchise owner of the Toyota brand in Nigeria and has consistently sustained the top spot for the brand in the Nigerian automobile industry. This remarkable success story is attributable to the ingenuity and resourcefulness of the board of directors under the indefatigable Chairmanship of Chief Michael Ade. Ojo OON. His vision, industry and tireless commitment to the brand over the years paved the way for the acceptance of the Toyota brand in Nigeria.
Complementing the hard work of the board is a dynamic management team under the leadership of the Managing Director, Mr. Kunle Ade-Ojo. This youthful administrator who possesses B.Sc. Mechanical Engineering from University of Reading and M.Sc. Automotive Engineering from Cranfield University both in United Kingdom has injected youthful verve and rare sense of professionalism into the entire team of Toyota (Nigeria) Limited. This has impacted positively on the fortune of the multiple awards winning auto brand as it has continued to break new grounds in the market place to the satisfaction of its customers.
The Toyota brand has etched deep roots in Nigeria, providing a solid base for mobility, comfort and style for the citizenry. Together, we are growing the economy and moving Nigeria forward into uncharted territory of opportunity, progress and enduring achievement regardless of how rough the terrain may be.
